Dedicated Hereford Breeders.

In August of 1956, ten Hereford breeders in the area met at Murray and Jean (Beynon) Huston's home and formed what became well known around the world as the East Central Purebred Breeders Association. The first sale was sponsored by Reimen Auction and held in Cereal, Alberta. The members of the Association attended the Calgary Bull Sale which in turn led to International sales for one of the members. In 1977 the Association became strictly for Hereford cattle and became known as the East Central Hereford Association.